Welcome
Welcome
LOTTA is the strategic interface
Aligning ownership goals, brand expectations, operational realities, and design intent so the work stays clear, coordinated, and execution-ready.
LOTTA is the strategic interface
Aligning ownership goals, brand expectations, operational realities, and design intent so the work stays clear, coordinated, and execution-ready.
Consulting Services for
Ownership, Brand
& Operations
LOTTA is the interface between stakeholders.
Aligning ownership goals, brand expectations, operational realities, and design intent so the work stays clear, coordinated, and execution-ready.
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OWNER PERSPECTIVE
"Vito combines the mindset of an owner with pragmatism of an operator.
His unparalleled insights are grounded in industry experience and an ability to imagine possibilities.
His creativity and leadership drive results, unlocking the full potential of properties.
Looking forward to our next project."
— Paul Novak
Partner | Whitman Peterson
Hotel Owners and Investors
Courtesy of HILTON | Jonathan Nehmer | HVS
Purpose
Purpose clarifies why the project exists before decisions harden.
LOTTA starts with the why, using calibrated questions and deep listening to align investment objectives, brand obligations, operational realities, and guest experience, while revealing opportunities that unlock a property’s full potential.
Hilton Buena Park
Courtesy of HILTON & HBA Associates
Strategy
As Owner’s Representative, each decision is framed by strategy and aligned with purpose.
LOTTA frames how purpose becomes opportunity, using insight and judgment shaped by broad project experience and a clear view of where hospitality is moving. We connect market position, asset value, brand direction, operational reality, and guest experience to reveal possibilities, test assumptions, and evaluate choices with clarity before the path hardens.
Property Acquisition | Disposition
Advise buyers and sellers by evaluating untapped potential. Present alternative scope scenarios and design opportunities that unlock value, informed by on-site assessments and evolving brand and industry positioning.
Stakeholder Alignment | Immersion
Align stakeholders around purpose and brand positioning. Challenge assumptions, surface constraints, and create shared direction while respecting standards and ROI.
Market Review of Competitive Set
Calibrate design strategy against the competitive set to strengthen market position.
PIP Reframing | Brand Alignment
Reframe PIP scope through a stronger project vision, gaining brand alignment around ownership goals, asset positioning, and practical execution.
New Build Developments
Determine brand alignment options and guide programming, test-fit planning, and stacking diagrams.
Adaptive-Reuse | Building Repurposing
Evaluate building selection and transformation viability. Test-fit hotel programs and rank brand options
Conversions | Renovations
Develop repositioning vision and strategy. Advise on renovation cycle management and PIP renegotiation.
The Statler Dallas - Curio Collection
Courtesy of HILTON & MAA Architects
Design Management
Design representation carries intent through execution, without drift.
As your representative, LOTTA keeps client priorities, brand requirements, operational needs, budget, schedule, and design intent aligned as decisions move from concept into execution.
Design Evaluation | Advisory Review
Evaluate design direction with stakeholders, architects, and interior designers through the lens of guest experience, brand alignment, operational performance, budget, schedule, and ownership objectives.
Brand Standards | Waivers | Approvals
Interpret the intent of brand standards, evaluate justified flexibility, and support brand alignment when waivers or alternative approaches create a stronger outcome.
Model Room Reviews
Review model rooms on site with stakeholders to identify design, cost, quality, operational, and schedule refinements before broader implementation.
Program Analysis | Scope Evaluation
Assess whether the proposed scope supports project goals, asset value, operational needs, and brand expectations. Identify adjustments that improve clarity, value, and execution.
Identity | Design Brief | Brand Narrative
Establish a clear, market-differentiating identity for independent hotels, collections, and repositioned assets, carrying the narrative through design, communications, service cues, and guest-facing details.
Value Engineering
Evaluate options that reduce cost or schedule pressure without compromising design intent, guest experience, brand alignment, or long-term performance.